Bing hurting Google with search quality and Windows Phone 7?

Google is considered the peak search engine in the world, and has held this title for some time since early on evolution. When Microsoft had MSN (later as; Live) deployed equally a competitor to Google (and Yahoo! at the time) no 1 really adjusted to the giant's offer – understandable since the results provided by the index were either slightly off, or just blatently ridiculous.

Requiring a new product (much like Windows Telephone 7), Microsoft developed a search engine to create a stronger hold on the search share across the globe. Bing was born. Featuring a new User Interface and supposedly "better related" results, this was the cloak-and-dagger weapon to assail Google'southward fort.

With continued growth through the redirection of MSN/Live searchers to the new habitation of Microsoft search, and the acquisition of Yahoo! has had Bing in the spotlight for not only the Search Engine Optimisation world, just for those technologically banded. Not all could remain well for the two competitors even so...

Within the last autumn, Google CEO Eric Schmidt admitted, "our biggest competitor is Bing". Something that was mixed into the pool of heat that Google has been taking due to the increasing amount of spam results from searches. A fantastic commodity from Search Engine Land displays a quality search test between Bing and Google for some informational and transactional searches – results from the test showed Bing coming out on meridian for points.

Turning over to Hitwise for percentage of usage within the past two months, at that place is a clear agreement from the data provided (10 million US Internet users) that Bing is certainly taking a large step upwardly in percentage of searches with a pleasant v% increment betwixt November and December last year, coupled with a 2% increase with Bing-powered search (websites that have Bing search integrated).

Hitwise Google vs Bing Searches Table

What's interesting to note from this finding is the huge leap on the primary search, could the sheer number of searches cause this from Windows Phone 7 devices? I believe it to be a strong possibility; especially since Android has an obvious huge Google integration, as select people migrate from Android to WP7 Bing will be the new platform used. Not only this, but if a Blackberry owner – who has Google as default search on his desktop – switches to WP7 and enjoys the experience provided past Bing on his device then at that place is a strong possibility of switching desktop search to Bing. I take personally performed the movement from Google to Bing entirely.

Information technology'due south hard to predict what the future volition concord for the search engine contest due to the amount of Android phones being activated compared to WP7, but information technology'due south a promising sign that Bing seems to be picking up, especially since I detect it to provide much more related searches to my keywords entered than Google. The table below shows the success rate between Nov and December last year that proves to exist an insightful example on Bing's quality.

Hitwise Google vs Bing Success Table

What search engine exercise you apply majority of the fourth dimension, and why? Have you used Bing more since WP7?

Source: Hitwise; via: LiveSide

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